CHANEL

CHANEL Watches

Chanel's venture into watchmaking exemplifies the house's commitment to timeless modernity and technical precision. Born from Gabrielle Chanel's revolutionary approach to fashion, the maison's timepieces reflect a unique fusion of haute horology and haute couture sensibilities. Chanel approaches watchmaking with the same meticulous attention to detail that defines its fashion heritage, creating timepieces that seamlessly blend technical sophistication with clean architectural aesthetics. The brand stands apart through its ability to translate iconic fashion codes into horological elements, making each watch a study in refined elegance. At the core of Chanel's watchmaking philosophy lies a dedication to creating pieces that transcend trends while embracing innovation, resulting in watches that serve as both precision instruments and expressions of personal style. Each timepiece embodies the house's guiding principle of form following function, ensuring that beauty and utility coexist in perfect harmony.

Heritage and Expertise

Chanel's watchmaking journey began in 1987 with the revolutionary Première watch, a design that captured the essence of Place Vendôme's octagonal architecture and the stopper of the N°5 perfume bottle. This geometric harmony would become a signature of Chanel's horological identity. The maison established itself as a serious player in haute horology through strategic partnerships with Swiss watchmaking experts and the development of in-house capabilities. A significant milestone was reached in 2000 with the introduction of the J12, which pioneered the use of high-tech ceramics in luxury watchmaking. The establishment of G&F Châtelain, Chanel's Swiss watchmaking facility, marked the brand's commitment to manufacturing excellence. Over the years, Chanel has developed increasingly sophisticated movements and complications, including their first in-house movement, the Caliber 1, launched in 2016. This evolution demonstrates Chanel's dedication to advancing both the technical and aesthetic aspects of watchmaking while maintaining its distinctive design philosophy.

Craftsmanship and Design

Chanel's approach to watchmaking mirrors its couture heritage, where precision meets artistic expression. Each timepiece undergoes rigorous quality control at the manufacture in La Chaux-de-Fonds, Switzerland. The brand's mastery of high-tech ceramic manufacturing has set new standards in luxury watchmaking, creating materials that are both beautiful and remarkably durable. Movements are carefully selected or developed to meet Chanel's exacting standards, with many movements featuring specialized complications that enhance both functionality and aesthetic appeal. The finishing techniques employed reflect the maison's attention to detail, from perfectly polished surfaces to meticulously applied markers and indices. Every element serves both a practical and aesthetic purpose, from the seamless integration of crowns to sophisticated bracelet designs that ensure comfort and durability. This dedication to craftsmanship results in timepieces that maintain their beauty and precision through years of wear.

CHANEL Collections

BOY·FRIEND
PREMIÈRE
J12