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About Bucherer/Tourneau

The marriage of Tourneau and Bucherer in 2018, two long-standing industry leaders, is bringing together the best of both companies to surprise and delight watch and jewelry customers around the world.

When Bucherer acquired Tourneau in 2018 to make its foray into the American market, wonderful evolutions began that are designed to offer customers inspiring products, unparalleled service and warm and inviting luxury environments. Both companies, one American born in 1900 and one Swiss born in 1888, together boast more than 200 years of rich history and expertise when it comes to the retail, watch and jewelry worlds. Now they bring their innovative visions together and underscore all they offer with a dedicated commitment to customers that is deeply rooted in trust, shared values and unexpected yet enjoyable twists.

Tourneau has more than 30 retail locations in America, while Bucherer has 36 boutiques across Europe. The Bucherer 1888 brand, headquartered in Lucerne, Switzerland, since its inception, remains independent and family owned and is under the vigilant and dynamic direction of third-generation Jörg G. Bucherer, Chairman of Bucherer AG. Tourneau, now under the Bucherer wing, continues delivering exceptional service, teaming with the world’s leading watch brands to offer customers an unprecedented destination-shopping experience.

At the retail level in America, top-notch watch brands are beautifully positioned in Bucherer/Tourneau boutiques, alongside tantalizing Bucherer Fine Jewellery and exciting Bucherer Blue products and partnerships – reaffirming the dedication both brands, now acting as one, have to the community and the future.


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