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Rolex Datejust 31 Oyster, 31 mm, yellow gold and diamonds M278288RBR-0038
$43,900
All prices are Rolex’s suggested retail price before applicable taxes. The suggested price can be modified at any time without notice.
price upon request
ROLEX PRICING POLICIES
Please contact us or visit your nearest Tourneau location for information and pricing of this timepiece.
Prices can be modified at any time without notice.
Reference
278288RBR
Model Case
Oyster, 31 mm, yellow gold and diamonds
Bezel
Set with diamonds
Water-Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Olive green, floral motif set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Tourneau item #
ROL0302364
Olive-Green Dial
The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 kt yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model Availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Tourneau I Bucherer is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its crea-tion in 1945, the Datejust has continued to rein-vent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
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