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Discover The New Rolex Boutique Chicago

A destination for luxury watches on Chicago’s Magnificent Mile.

A New Way To Shop For Luxury Rolex Watches In Chicago

A New Way To Shop For Luxury Rolex Watches In Chicago


Leading luxury watch retailer Tourneau | Bucherer has reopened the iconic Rolex Boutique in Chicago, Illinois. Now at a location just two blocks north of its predecessor, the new boutique sits at 701 North Michigan Avenue, on Chicago’s famed, upscale Magnificent Mile.

The Rolex Boutique Chicago is designed to add comfort and sophistication to the shopping experience while guiding visitors in their discovery of esteemed Rolex timepieces. The inviting environment is built as a destination for luxury – enhancing the realm of retail and promoting a sense of harmony and intimacy with the brand.

Chicago residents and knowledgeable tourists will recognize the esteem of Magnificent Mile. A district of the city’s downtown neighborhood, this high-end area encompasses a 13-block stretch of North Michigan Avenue running from the banks of the Chicago River to the south, to Oak Street to the north. Since the early 1900s, Magnificent Mile has continued to offer exceptional shopping and retail. More than 450 retailers, major department stores and international designers and boutiques have selected Magnificent Mile as their home. The Rolex Boutique is situated alongside upscale retailers such as Saks Fifth Avenue, Neiman Marcus and Tiffany & Co.

Adding to its prestige, the Magnificent Mile is in the heart of Chicago's famous culinary scene, enticing guests with world-famous restaurants, bars and eateries, encompassing a range of cuisines.

The tree-lined street is also home to some of the city’s most notable landmarks, including the Wrigley Building, Tribune Tower, the Chicago Water Tower and the Drake Hotel. The Rolex Boutique pays homage to this iconic setting through a custom-designed stucco work on view to visitors and shoppers.

The Excellence Of Rolex In A New Chicago Boutique


A whole Rolex world under one roof – every element of the new Chicago boutique has been designed to highlight the elegant Rolex aesthetic while radiating the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colors and patterns in the fittings and furnishings.

The Rolex Boutique Chicago is housed in one of the city’s designated landmark buildings – taking up 2,200 square feet of retail space on the ground floor of the Warwick Allerton Hotel. Built in 1924, the iconic building features an Italian Renaissance-inspired façade with beautifully arched windows that retain the unique character of the period.

Tourneau | Bucherer complemented the Rolex Boutique Chicago’s classical styling with carefully selected design elements. Updated with details in line with the Rolex palette yet keeping true to the historical elements of the building, the boutique welcomes guests with a brass-finished turnstile, surrounded by honed travertine walls, which bring a similar tonality of the historical façade inside of the boutique. American walnut wood ceilings watch over the sales lounge and private viewing space, while a wall crafted from green Alpiverio marble adorns the main showroom area to complement the beauty of the Rolex collection.

Celebrating the city’s unique features, the Rolex Boutique features a custom stucco that highlights the Chicago skyline and the famed Wrigley building – instilling a distinctive, cosmopolitan ambience throughout the visitor experience. A centrally located display fixture showcases the exceptional Rolex collection amongst a mix of graphics and a central screen, using a mixed-media approach to highlight the technical ingenuity of the timepieces.
Discover An Elevated Experience When Shopping Rolex From Tourneau | Bucherer

Discover An Elevated Experience When Shopping Rolex From Tourneau | Bucherer


As with every luxury store by Tourneau | Bucherer, the Rolex Boutique Chicago signifies a remarkable future for watch retail. The nature of shopping for luxury watches has evolved, now crafted into a destination experience that centers around comfort and convenience for consumers.

The company is a union between two long-standing watch industry leaders, offering a combined 200 years of rich history in the fields of retail and hospitality. Tourneau | Bucherer has a vast network of stores across the world, including more than 36 locations in the United States and 30 throughout Europe. This unparalleled service continues to surprise and delight watch and jewelry customers everywhere.

When Tourneau and Bucherer joined together in 2018, the nature of the watch industry transformed, bringing together historic Swiss expertise with American hospitality for the first time. This theme is evident in the new Rolex Boutique Chicago, as guests are immediately welcomed by a warm and upscale design and greeted by expert associates who are ready to add ease to every step of the shopping process, from discovery to purchase and beyond, guiding clients in watch care and maintenance.

As part of the worldwide network of Official Rolex Jewelers, Tourneau | Bucherer is an expert in selling and maintaining Rolex watches. Its new Rolex Boutique Chicago is staffed by a dedicated team that is highly knowledgeable on the collection, equipped to advise and guide customers in choosing the wristwatch that best suits their wishes.

Superior Swiss Timepieces By Rolex


Headquartered in Geneva, Switzerland, Rolex is an integrated and independent watch manufacture, recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its renowned Oyster Perpetual are certified by COSC, then tested in-house for their precision, performance and reliability. Symbolized by a green seal, the Superlative Chronometer certification confirms that each Rolex watch has successfully undergone tests conducted by the brand in its own laboratories according to its own criteria.

Prestigious timepieces from the most emblematic ranges in the Rolex collection are on view at the Chicago boutique, including the Datejust, Day-Date, GMT-Master II, Submariner, Oyster Perpetual, Yacht-Master, Sea-Dweller, Sky-Dweller and more.

The Rolex Boutique Chicago aims to inspire customers, inviting them into the world of Swiss luxury.


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