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The Unique Expertise of Tourneau | Bucherer

Two long-standing industry leaders came together in 2018, revolutionizing the watch retail industry with unique expertise.

Tourneau | Bucherer Rolex History

An Innovative Edge To Timekeeping

The marriage of Tourneau and Bucherer marks a new era in the world of fine watches, surprising and delighting customers around the globe.

Both companies, one American-born in 1900 and the other Swiss-born in 1888, together boast more than 200 years of rich history and expertise when it comes to the retail, watch and jewelry industries. Bucherer made its first foray into the American market when it acquired Tourneau four years ago, beginning an evolution designed to offer inspiring products, unparalleled service and warm and inviting luxury environments.

Now one unified company, Tourneau | Bucherer brings two visions together with a dedicated commitment that is deeply rooted in trust, shared values and unexpected yet enjoyable twists.
Tourneau | Bucherer Rolex History

An Enhanced Shopping Experience With Tourneau | Bucherer

Shoppers are always greeted with expert guidance and personalized offerings, whether shopping online or in-store. With more than 30 Tourneau retail locations across America and 36 Bucherer boutiques throughout Europe, the retailer brings an elevated in-store experience. Each location is driven by a desire to deliver exceptional service, teaming with the world’s leading watch brands to offer customers an unprecedented destination-shopping experience.

Discover The Exquisite Collections Available From Tourneau | Bucherer

Top-notch watch brands are beautifully positioned in every Tourneau | Bucherer boutique, offering the latest styles from Rolex, Cartier, Panerai, Breitling and more. The retailer also boasts an extensive collection of Pre-Owned timepieces, each certified authentic and expertly restored to function with original factory specifications.

Through the exciting line of Bucherer BLUE products and partnerships, the retailer has created a truly one-of-a-kind lifestyle collection that is always new, always unexpected and always exceptional. Meanwhile the tantalizing collection of Bucherer Fine Jewellery has recently made its American debut, bringing exquisitely crafted pieces with precious diamonds and rare gemstones to shoppers.

Tourneau | Bucherer Is More Than A Retailer

Tourneau | Bucherer proudly offers customers a comprehensive experience when it comes to the lifetime of a timepiece. The Tourneau Service center in Long Island City, New York is home to one of the largest teams of watchmakers in the world. These trained professionals offer watch repairs and maintenance to help care for beloved timepieces before sending them on to the company’s Quality Control center to assure expert function.

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