Welcome To A New Destination for Luxury Watches

Tourneau and Bucherer have reopened an iconic, American flagship store: Bucherer TimeMachine. Located at 12 East 57th Street in New York City, the new store is three stories tall and nearly 19,000 square feet – the perfect destination for shopping and servicing all needs related to luxury watches.

Bringing a distinctive and inviting environment to visitors, the new emporium offers a bright, open and airy ambiance that is completely unique. Bucherer has worked closely with every single brand partner to create specialized displays and product selections, allowing shoppers to discover curated collections of watches from top brands.

Each of the nearly 40 brands available in Bucherer TimeMachine followed a new design concept to ensure customers will see something different in this boutique compared to any store around the world, laying the groundwork for a hybrid store concept where Swiss hospitality reigns supreme.

Immersive-Concept Retail at Bucherer TimeMachine

The opening of the Bucherer TimeMachine flagship marks one of the most immersive retail experiences yet in New York City. Tourneau and Bucherer offer unparalleled service and products to deliver a powerhouse concept designed to surprise and intrigue watch lovers.

Tourneau and Bucherer offer customers a streamlined experience for all facets of watch ownership, from a comprehensive Sell Your Watch program to a certified authentic Pre-Owned watch collection. The Bucherer TimeMachine store highlights every single unique offering, through a full display of the retailer’s service center that allows visitors to watch expert watchmakers at work as they repair, maintain and care for luxury watches.

In addition, the top floor of Bucherer TimeMachine features a dedicated lounge devoted to Bucherer Fine Jewellery, marking the first time this exceptional collection is available to shoppers within the United States. A collection of industry partnerships within the retailer’s exclusive Bucherer BLUE line is also displayed for the first time in America at Bucherer TimeMachine.

The Future Of Luxury Watch Retail

The nature of shopping for luxury watches has evolved with the introduction of Bucherer TimeMachine. Swiss expertise and American hospitality first joined together with the marriage of the Tourneau and Bucherer brands in 2018. Now the concept comes to life in an immersive retail environment, designed to inspire and excite customers with a curated selection and dedicated customer service approach.

Top-notch brands are beautifully positioned in a warm, inviting environment, while exclusive product offerings and in-store hospitality services aim to keep customers returning for more. The future of luxury watch retail is led by customer comfort, as Bucherer TimeMachine leads the way.


Visit Us In Store