Bucherer is bringing together the watchmaking community to explore some of the newest releases and best pieces for 2025. Each day of Bucherer Watch Week offers in-person sessions featuring watch personalities, interactive horological experiences throughout, and a selection of novelties, rare, and historic watches from our brand partners. Delve into the world of watchmaking with Bucherer Watch Week.

From April 25th to 27th, Bucherer will host panels that discuss every aspect of the business, from watchmaking craft to brand history. For industry insiders and dedicated enthusiasts alike, Bucherer Watch Week is a unique opportunity to discover the world of watchmaking.

Plan your visit with the schedule below. Kindly RSVP to watchweek@bucherer.com

Bucherer TimeMachine, 12 East 57th Street, NYC

Some participating brands are Breitling, L'Epée, Hublot, IWC Schaffhausen, Armin Strom, NORQAIN, Girard-Perregaux, Ulysse Nardin, H. Moser & Cie., Ressence and TUDOR.

Friday 4/25/2025

12PM: Breitling Watchmaker on-site.

2PM: Bucherer Panel Discussion featuring Store Manager Damian Zürcher X VP of CPO David Hong moderated by COMPLECTO

3PM: L'Epée Panel Discussion featuring CEO Arnaud Nicholas by COMPLECTO

4PM: Hublot Panel Discussion featuring NE Regional Director of Sales Lisa Erickson moderated by AMW

5PM: Armin Strom Panel Discussion featuring CEO and Founder Claude Greisler moderated by AMW

Saturday 4/26/2025

12PM: NORQAIN Panel Discussion featuring US President Emmanuel Butler X AMW moderated by Ben’s Watches

1PM: Girard-Perregaux Panel Discussion featuring US President Ruggero Mango moderated by AMW

2PM: Ulysse Nardin Panel Discussion featuring VP of Sales US Romain Rossat moderated by AMW

3PM: H. Moser & Cie. Panel Discussion with Miss GMT Erika Ratini X Studio Underdog Richard Benc moderated by AMW

4PM: Ressence Cocktail Hour and Panel Discussion with Founder and CEO Benoit Mintiens moderated by AMW

Sunday 4/27/2025

12PM-3PM: IWC Schaffhausen Watchmaking Activation

3PM: Andrew Morgan Talk

4PM: Mark Cho Talk

5PM: Georgia Benjamin Talk

*AMW = Andrew Morgan Watches