Bucherer, a long-standing industry leader, brings Swiss hospitality and fine craftsmanship to watch enthusiasts and fine jewelry customers around the world.

Bucherer acquired Tourneau in 2018, making its foray into the American market, offering customers inspiring products, unparalleled service and warm and inviting luxury environments. Both companies, one American born in 1900 and one Swiss born in 1888, boast more than 200 years of rich history and expertise in the watch and jewelry worlds. Now, as one brand, Bucherer's innovative vision underscores a dedicated commitment to customers that is deeply rooted in trust, shared values, and unexpected yet enjoyable twists.

Bucherer has over 66 retail locations worldwide, with more than 30 locations in America and 36 boutiques across Europe. The Bucherer 1888 brand, headquartered in Lucerne, Switzerland, was independent and family-owned for 136 years. Bucherer continues delivering exceptional service, teaming with the world’s leading watch brands to offer customers an unprecedented destination-shopping experience.

At the retail level in America, elite watch brands are beautifully positioned in Bucherer boutiques alongside tantalizing Bucherer Fine Jewellery and exciting Masterworks products and partnerships – reaffirming Bucherer's dedication to its international community and the future.