The Wexler family opens their first jewelry store in Eastern Europe.
1924 – 1925
coming to new york
M. Wexler Watchmakers & Jewelers opens in Manhattan. The Tourneau family emigrates from Paris to New York City and opens a watch counter in the Berkshire Place Hotel. This location subsequently becomes the future site of the “Tourneau Corner” store at 500 Madison Avenue.
THE FIRST STORE
The Tourneau brothers open their first watch-selling store at 49th street and Madison Avenue, and the brand quickly becomes recognized as a watch innovator, developing and popularizing many new models in the 1930s and 1940s.
BEGINNINGS OF GROWTH
Tourneau expands with the opening of a second location in the Pennsylvania Hotel across from Penn Station.
THE TOURNEAU NAME
The Wexler family acquires Tourneau and adopts its name.
EXPANDING OUTSIDE NEW YORK
The company expands outside New York with a store opening in Bal Harbour, Florida.
EXCEPTIONAL CUSTOMER SERVICE
Tourneau’s service and repair center emerges, contributing to the growth and reputation of comprehensive customer service within the watch industry.
1990 – 1996
Tourneau opens its first California location in Costa Mesa’s South Coast Plaza.
FLAGSHIP STORE IS BORN
The Tourneau TimeMachine opens on 57th and Madison Avenue, an astonishing 16,000 square foot timepiece emporium and is recognized as the ‘World’s Largest Watch store’ by Guinness World Records.
ENTERING THE DIGITAL AGE
Tourneau launches its first website.
CELEBRATING 100 YEARS
Tourneau celebrates its 100-year anniversary as a watchmaker and luxury watch retailer. As Tourneau enters the new millennium, the “Watch Gear” store concept is introduced, building on the success of Tourneau luxury watch stores and our commitment to appealing to a younger clientele.
THE WORLD’S LARGEST WATCH STORE
Tourneau Time Dome opens in Las Vegas, becoming the world's largest watch store and surpassing the company's previous record.
EXPERT SERVICE AND REPAIRS
A state-of-the-art watch service and repair facility opens in Long Island City, New York, maintaining Tourneau’s position as the customer service leader in the watch industry.
LAUNCHING A NEW LOOK
Tourneau introduces a contemporary collection of unique timepieces, the TNY Series, bringing modernity and modularity to traditional watchmaking.
TRAINING FOR THE FUTURE
The Tourneau Watchmaking School for New York City high school students launches in collaboration with CDI Night & Day School.
A NEW CAMPAIGN IS BORN
The ‘Tourneau Knows’ campaign launches, becoming the first national institutional campaign.
115 Years of Excellence
Tourneau continues to evolve the customer experience both in store and online with the opening of a third landmark New York City location and the launch of a newly designed website.