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  • The company was established in 1924. The founding fathers selected the name Citizen so it would be "Close to the Heart of People Everywhere" and soon after adopted the company's formal name, Citizen Watch Company.


    During the last eighty years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology. From the world's slimmest LCD watch to the first voice recognition watch and the world's first professional dive watch with an electronic depth sensor, Citizen's record of "world's firsts" is unmatched.

    Citizen has staked out a new position as the leader in Ecologically Friendly timekeeping with its Eco-Drive watches that are light powered. With models ranging from dress models to sports models to professional dive watches, Citizen Eco–Drives run continuously in any kind of natural or artificial light for a lifetime of use. Fueled by light, it never needs a battery. In 2007, Citizen Watch introduced radio controlled atomic timekeeping to the Eco–Drive collection, thus developing the most accurate watches in the world. With the presentation of the Eco–Drive Satellite Wave watch at Baselworld 2011, Citizen has re–affirmed its position as worldwide leader in timekeeping technology.

  • Primo Atomic Ciena Ceramic Scuba-Fin
    Primo
    Atomic
    Ciena
    Ceramic
    Scuba-Fin

  • It's time to get up and go explore your inner diva with these oversized chic timepieces, boasting Swarovski® crystal bezel and feminine dial indices. Sporty extras include a 1 second chronograph that measures up to 60 minutes and 12/24 hour time.

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