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The Realization of an Ideal

The Oyster Perpetual Day-Date is an icon that offers style, sophistication, and reliability.

Rolex Day Date in Yellow Gold
According to Merriam-Webster, the definition of discretion is the quality of having or showing discernment or good judgment, the quality of being discreet. Think pragmatic, tactful, discerning, and idyllic. It's a recognition of the best, a sensitivity to a particular distinction, an inconspicuous polish and dignity. Within the Rolex Classic collection, the prestigious Oyster Perpetual Day-Date encapsulates all of these ideals, a watch famous for being worn by leaders in their respective fields.

For over 50 years, Rolex Day-Date watches have been the flagship of Rolex's collection of precious metal watches. A useful personal calendar for the wrist, the date display is correct from the first day to the last, regardless of the number of days in the month. The day and date complications are one of Rolex's most exclusive functions on its flagship wristwatch. The simplicity of each day of the week, spelled out at 12, transforms a modest concept into the sublime.

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos, and pioneers. Those who make each day a promise for the future.
Details of a Rolex Day Date and its movement
At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelled out in full in an arc-shaped window at 12 o'clock on the dial – a technical feat at the time. Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.


Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms, and even the Ge'ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal, and personal watch.


When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the "miracle of midnight," relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955, Rolex registered four patents for timepieces featuring an indication of day and date.

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.
The presidents' watch

Created especially for the prestigious Oyster Perpetual Day-Date launch in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.
Martin Scorsese and Lyndsey Vonn wearing a Rolex Day Date

Worn by many of the world's political figures, directors, and visionaries, the Day-Date is instantly recognizable, in particular, thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the "presidents' watch."

Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex's watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities, and creative genius.

Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus, and Gary Player.

Visit us to discover first-hand the Day-Date

As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.

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