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Watches and Wonders 2024: Discovering the Best of Watchmaking

Watches and Wonders 2024 is set to be one of the most important events of the year for the luxury watch industry.

The world’s largest gathering of watchmakers will be hosted from April 9th to the 15th in the picturesque city of Geneva, Switzerland. Originally known as the Salon International de la Haute Horlogerie (SIHH), Watches and Wonders has established itself as the central platform for presenting new watch collections and ground-breaking innovations and for facilitating exchange within the industry.

Each year, the event attracts brands, retailers, collectors, and watch enthusiasts from around the world to marvel at the latest creations and trends from the leading watch brands. After multiple years of partially or entirely digital events, Watches and Wonders 2024 returns with full in-person events. It will not only celebrate the exquisite craftsmanship and innovation of the watch industry but also the rich tradition and history behind each brand and timepiece.


Watches and Wonders has established itself as the largest and most important event in the world of watchmaking. The annual event serves as a global showcase for luxury watch brands to present their latest creations and innovations. Originally launched as the Salon International de la Haute Horlogerie (SIHH), the event was renamed Watches and Wonders in 2019 to create a larger and more inclusive platform. The 2022 event marked the first time the event took place physically under the new name, signaling a fresh start for the industry.

Watches and Wonders brings together almost 50 of the world’s leading watch brands and manufacturers in Geneva and offers a program that includes product launches, panel discussions, and keynotes. These elements offer insights into the future of the watch industry and celebrate the art of watchmaking. The event has established itself as an unmissable fixture for brand representatives, retailers, watch collectors, and enthusiasts, all coming together to experience the latest developments and trends.

For the 2024 edition, Watches and Wonders promises to be a hybrid event, incorporating both physical and digital elements to allow for wider participation and interaction. The event will introduce innovative formats such as touch & feel sessions and visiodome presentations, allowing attendees to experience the products up close, both on-site and remotely. Opening to the public over an extended weekend, Watches and Wonders 2024 will set new standards for accessibility and engagement within the luxury watch industry.


H. Moser & Cie, a brand known for its innovative watches and use of unique materials, is returning to Watches and Wonders after a break in 2023. Its participation emphasizes the creative and avant-garde approach to watchmaking that sets H. Moser & Cie. apart.

The importance and influence of Watches and Wonders 2024 in the world of luxury watches is obvious by the brands that contribute to the event. For collectors and watch enthusiasts, the fair offers a unique opportunity to experience first-hand the latest creations and innovations from H. Moser & Cie. and many other leading watch brands. The event serves not only as a platform to present new products but also as a place of exchange and inspiration that brings together the watch industry and its players.


Watches and Wonders 2024 not only pushes the boundaries of how luxury watches are presented and experienced but also opens the doors for a wider audience to explore the world of high-end watchmaking. One of the most notable changes this year is the inclusion of the general public over a long weekend, from Saturday, April 13th, to Monday, April 15th. This event will allow the interested public to experience the fascinating world of luxury watches up close. The success of opening the event to the public in recent years represents an exciting step towards sharing the passion for watches with a wider community.

In addition, the event will be enriched by a new highlight: the watchmaking village in the center of Geneva. From Tuesday, April 9th, to Saturday, April 13th, the village will showcase exhibitions of major brands, and even organize a free concert on Thursday evening on the Quai Général-Guisan. This initiative aims to get the local population more involved and to awaken a fascination for the craft outside the exhibition halls.



When will Watches and Wonders 2024 be held?
Watches and Wonders 2024 will be held from April 9th to April 15th, 2024, in Geneva, Switzerland.

Can the public attend Watches and Wonders 2024?
Yes, the public can attend from April 13th to April 15th, 2024. This gives watch enthusiasts and the general public the opportunity to experience the fair and discover the latest watch collections.

Which brands will be exhibiting at Watches and Wonders 2024?
The exhibiting brands include Rolex, Cartier, Chopard, Grand Seiko, Hermés, IWC Schaffhausen, Jaeger-LeCoultre Norqain, Nomos Glashütte, H. Moser & Cie, TAG Heuer and many other leading names in the watch industry. The full list of participants can be found on the official website.

Is there digital content for those who cannot attend in person?
Yes, Watches and Wonders 2024 will also offer digital content, including live streams of presentations and panel discussions, allowing global viewers to participate in the experience.

How can I purchase tickets for Watches and Wonders 2024?
Tickets can be purchased via the official website.

What’s new at Watches and Wonders 2024 compared to previous years?
Yes, A new highlight in 2024 is the watchmaking village in the center of Geneva, which includes craft demonstrations, exhibitions, and even a free concert to get the local community more involved.

Where can I find the latest updates and announcements for Watches and Wonders 2024?
The latest information can be found on the official Watches and Wonders website and on the event’s social media channels, where updates and announcements are posted regularly.