Product Name
  • 1875

    Joseph Bulova, the company's founder, emigrated from Bohemia, in what is now the Czech Republic, at the age of nineteen, arriving in Manhattan in 1875 to a world brimming with opportunity. Opening his own jewelry store on Maiden Lane in Lower Manhattan, then the nucleus of NYC's jewelry industry, he called it J. Bulova, and quickly distinguished himself from the hundreds of jewelers in the district with its quality and innovation in technique and artistry.


    Due to the demand of watches throughout America, Joseph Bulova established his first plant committed to the total production of wristwatch components. Manufactured in the plant's central building in Bienne, Switzerland, the jeweled movements were fabricated via assembly line, allowing mass production and closer toward a standardization never before seen in the world of horology.


    In 1919, Bulova debuted the first ever complete line of men's jeweled wristwatches - advertising to the masses across America with an iconic visual style that matched its product.


    To support the accurate measure of sidereal time, the Bulova Observatory was constructed in Midtown Manhattan, the first facility of its kind atop a skyscraper. On the top floor of the Observatory an expert mathematician took readings that were simultaneously and electrically recorded on a chronograph located in the lower floors of the building. There, the Setting and Timing units used the data to set the time on all of the company's timepieces in the most accurate way possible.


    Focusing its energy on future sales, Bulova also devoted substantial creativity to expanding marketing and advertising efforts. In another groundbreaking moment for the company, Bulova broadcasted America's first national radio commercial in 1926, signaling the hour with, "At the tone, it's eight o'clock, B U L O V A Watch Time", an ad heard by millions.


    An early champion of Bulova watches was an American original himself, Colonel Charles A. Lindbergh, the first man to fly nonstop across the Atlantic Ocean. By doing so, Lindbergh won the Bulova Watch Prize and a $1,000 check. Later, he became the face of the company's "Lone Eagle" watch, a commemorative timepiece that celebrated Lindbergh's accomplishment while also linking Bulova to the world of aviation and exploration.


    July 1, 1941, Bulova fundamentally transformed the field of marketing with the world's very first television commercial. Shown at the start of a Brooklyn Dodgers - Philadelphia Phillies game, it was a simple, silhouetted map of the country centered with a Bulova clock and captioned, "America Runs On Bulova Time." The cost — $9.


    Bulova's commitment to the soldiers who fought for the freedom of all U.S. citizens did not expire with the end of the war. Awaiting their return from Europe and the Pacific was the Bulova School of Watchmaking, located near the company's headquarters in Woodside, Queens. The purpose of the tuition-free school was to offer disabled returning soldiers a means of rehabilitation, combined with specified job training and dedicated job placement, ensuring that they would not be left behind after returning from their great sacrifices abroad.


    Years before Accutron became available to the public, the Bulova-developed technology was requested by the National Aeronautics and Space Administration (NASA) for various timing instruments on satellites. Bulova initiated its decades-long collaboration with NASA by contributing the Accutron technology to the Vanguard 1 satellite in 1958, later continuing with the first Moon walk on July 21, 1969.


    Immediately recognized as an invention of genius and superb craftsmanship, Accutron was quickly adopted as the standard-bearer in accuracy and elegance, used aboard Air Force One, and given as an official Presidential Gift of State. In addition, railroad workers the world over embraced Accutron after it was endorsed as the first wristwatch precise enough to be authorized for general use by personnel.


    Sir Richard Branson
    Bulova Accutron proudly announces Sir Richard Branson, founder of the Virgin Group, as its newest ambassador. The face of Bulova Accutron's "Swiss Made. Self Made" campaign, Branson's entrepreneurial and worldly spirit is the perfect fit for Bulova Accutron.
  • The Bulova Accutron Conqueror was inspired by Bulova's famous Lone Eagle timepiece, awarded to Colonel Charles A. Lindbergh in 1927 after his historic first solo non-stop transatlantic flight.

    Certified by the Contrôle Officiel Suisse des Chronomètres (COSC), as meeting the highest standards of contemporary timekeeping, this distinguished watch features a Dubois-Depraz 31340 53-jewel automatic mechanical movement, flyback precision chronograph, and 24-hour GMT indicator for simultaneous dual time-zone readings. Crafted of solid stainless steel, with an engraved tonneau case, green luminous numerals and hands, and alligator strap, each Bulova Accutron Conqueror Limited Edition timepiece is individually numbered and accompanied by a certificate of authenticity attesting to its position in a single, controlled production run.

    Developed in partnership with Sir Richard Branson, this landmark watch will be available in a single edition of only 500, each numbered on the caseback and the accompanying Certificate of Authenticity to show its position within a controlled production run.

    Swiss-made, the Sir Richard Branson Limited Edition Watch, including a 24-hour GMT second time-zone automatic movement, carries Sir Richard's etched signature endorsement on the rotor and has been certified by the Contrôle Officiel Suisse de Chronomètres (COSC) as a chronometer, meeting the highest standards of timekeeping.

    A portion of the proceeds from sales of the Bulova Accutron Sir Richard Branson Limited Edition watch will go to Virgin Unite, a non-profit foundation created by Sir Richard in 2004 to tackle the world's social and environmental problems, using business as a force for good.
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