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  • TAG Heuer is one of the largest and most desired brands in the luxury watch industry. The Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500 race, with accuracy at 1/10,000th of a second, TAG Heuer is in a constant quest for innovation, excellence, performance and prestige, and continues to aim even higher.
    This is reflected in its quarter-century partnership with F1 team Vodafone McLaren Mercedes, its 7 year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and his new teammate, 2009 Formula 1 World Champion Jenson Button. TAG Heuer, more than ever, epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova.
    TAG Heuer is a privileged member of the Foundation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest addition to the TAG Heuer legacy is the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement. It pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking.
  • The strength of character that drives Maria Sharapova to succeed finds expression in the new TAG Heuer Lady FI ceramic watch. Made from cutting-edge ceramic material, it combines sporty chic with unassailable durability.
    The strength of character that drives Maria Sharapova to succeed finds expression in the new TAG Heuer Lady FI ceramic watch. Made from cutting-edge ceramic material, it combines sporty chic with unassailable durability.
    Inspired by TAG Heuer's iconic S shape LINK design,
    the new LINK collection is seductively sophisticated.
  • Tag Heuer Aquaracer
  • As one of the most leading actors in China, Chen Dao Ming represents a successful man with substance, generosity, dignity and prudent-thinking. He
    continuously challenges himself in his acting career and has played various characters from the ordinary civilians to emperors and lords, all of which are well recognized by the audience. Chen Dao Ming is not only an actor but a thinker who acts with his soul rather than skills.

    TAG Heuer is recognized for its pioneering work and innovation in the watch making industry. Chen Dao Ming's constant pursuit of perfection, and breakthroughs in his career, echoes with TAG Heuer's core values.

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