The Story of TAG Heuer
Blending avant-garde design and audacious style, TAG Heuer has spearheaded ground-breaking watchmaking innovations recognized worldwide. By harnessing its unique know-how, TAG Heuer continues to lead the way of today's watchmaking industry. Since 1860, each of TAG Heuer Swiss-made watches illustrates its commitment to excellence and high-precision standards.
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.
Fueled by a passion for innovation and technology, TAG Heuer has always surrounded itself with the best to push the boundaries of avant-garde. Among its prestigious collaborations, we can mention Porsche, with whom TAG Heuer shares the same values in terms of design, quality, innovation and, above all, a passion for motor racing. The iconic Carrera, whose name has long been associated with the collaboration between TAG Heuer and Porsche, is the perfect example of coordination, cooperation and collaboration. Adrenaline comes as standard