Watches and Wonders is the biggest exhibition of horology in the world, hosted in Geneva, Switzerland, once a year. At this year's event, Rolex has presented an innovative vision for the most sought-after watches in the industry. Choosing to forgo introducing new collections, Rolex focused on advancing the perfection of six existing styles. Leading with its signature craftsmanship and elegant design, the Rolex presentation provided some of the most exciting new styles of 2024.

With its latest creations, Rolex brings a fresh look to some of its most iconic models. Thanks to the brand’s in-house mastery of watchmaking expertise, the new watches offer unique harmonies of materials, colors and textures. They play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

OYSTER PERPETUAL GMT-MASTER II - ECHOING EMOTIONS
For the first time, the Oyster Perpetual GMT-Master II in Oystersteel is presented with the Cerachrom bezel insert in the grey and black ceramic introduced to the range in 2023. Its green 24-hour hand displays much more than just an alternative time zone. It points to another location that resonates with the wearer – a reminder of the emotions that accompany each traveler.

OYSTER PERPETUAL DAY-DATE - HARMONIOUS VARIATIONS
Dials that are ombré, colored blue-green, or in pearlized white mother-of-pearl. Faceted, deconstructed Roman numerals and faceted hour markers. A bezel set with trapeze-cut diamonds. The new versions of the Day-Date express the brand’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colors, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.

PERPETUAL1908 - ELEGANCE IN MOVEMENT
The Perpetual 1908 is now available in 950 platinum with an ice blue dial, a hue that is exclusively for Rolex watches in this prestigious metal. On this guilloché dial with a rice-grain motif, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. A watch of rare distinction, the new 1908 is a visual masterpiece that affirms its unique identity with elegance and finesse.

OYSTER PERPETUAL ROLEX DEEPSEA - BRINGING LIGHT TO THE DEEP
The first Rolex deep-sea divers’ watch in 18 ct yellow gold, the new Oyster Perpetual Rolex Deepsea is decked in blue on its dial, its bezel insert and its compression ring. Made from blue ceramic – a technical innovation that is the result of a pioneering manufacturing process – this Cerachrom ring is decorated with a circular satin finish. Precious and technical. Bright and abyssal. Majestic and innovative. This new version of the Rolex Deepsea is engineered to shine into the ocean depths.

OYSTER PERPETUAL COSMOGRAPH DAYTONA - AN ICON ETERNALLY REVISITED
Rolex presents two new versions of the Oyster Perpetual Cosmograph Daytona, with dials that contrast black and white natural mother-of-pearl and a bezel set with brilliant-cut diamonds. These reinterpretations of the iconic watch achieve the perfect balance of precision and preciousness. The watches, made from 18 ct white gold, write another chapter in the legendary story of a model known for a wealth of variations, summoning the potential in each of us for perpetual reinvention.

OYSTER PERPETUAL SKY-DWELLER - THE SYMPHONY OF RELECTIONS
Sophisticated, technical and distinguished, the Oyster Perpetual Sky-Dweller in 18 ct Everose or yellow gold is now available with a Jubilee bracelet. By alternating the size and finish of the links, the Jubilee bracelet in 18 ct gold stands out for its wealth of reflections and harmonious forms. Designed to enable tireless travelers to find their bearings rapidly, the Sky-Dweller reaffirms its elegance and is a delight to the senses.

Rolex dedication to sophisticated techniques and the highest quality materials creates timepieces that change the face of horology. With these six new additions to its most sought-after collections, Rolex perfects upon the continued pursuit for excellence. Beyond crafting beautiful watches, these models are symbols of precision that will excite collectors for years to come.

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New Watches 2024