INSIDE TUDOR: BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther,” a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.,” specializing in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales advice.
WATCHMAKING: THE TRADITIONAL ART OF HAND CRAFTSMANSHIP
A TUDOR watch lives. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Aesthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigors of time. Exceptional materials, durability and strength of design make each watch a unique object.
Lady Gaga is a global fashion icon. Each of her outfits convey a powerful message and can be an art performance in their own right, where every accessory is key to the look. Keeping with this bold attention to detail, Lady Gaga chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, remaining fashionable and sporty. TUDOR is proud to partner with Lady Gaga.
David Beckham wears the Black Bay Bronze, a 43 mm diver’s watch inspired by the brand’s history and fitted with the TUDOR Manufacture Caliber MT5601. He also wears the Black Bay Chrono, a COSC-certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage. TUDOR is proud to partner with David Beckham.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on a historical oval race track, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. TUDOR is proud to partner with Jay Chou.