Founded in 2011, Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals, leather goods, and now audio products, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.
As a new company with a storied name, Shinola is proud to call Detroit, a community-minded city with a strong industrial legacy, their home. Shinola knows there’s not just a history in Detroit, there is a future. It’s why they’re there. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. And reclaiming the making of things that are made well.
The engine of a Shinola watch is the Argonite movement, a movement assembled in their Detroit factory from nearly four-dozen Swiss-made parts. The complex assembly of each movement—a process that hasn’t been undertaken at this scale in the U.S. in decades—requires highly-trained craftspeople skilled at manipulating miniature parts utilizing custom-made tools and optical magnification equipment. The movement is tested at every step of assembly to ensure it meets the highest quality standards.
Once the movement is tested, it gets attached to the dial, the hands are set, and it’s secured in a stainless steel case. The case then gets closed, and the backplate is attached. Each fully-assembled watch undergoes pressure testing to check for an atmosphere-proof seal and proper fitting of the stainless steel case, gaskets, and sapphire crystal. Following mechanical testing and a close visual inspection, the watch case is fitted with high-quality straps of or stainless steel. The end result is a beautiful timepiece that is built to last a lifetime under The Shinola Guarantee.
Tourneau is an authorized Shinola retailer with the widest assortment of fine watches and accessories. Whether you are looking for a specific Shinola model or seeking information about current selections, Tourneau specialists are here to help.