THE STORY OF MIDO
Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido,” which means “I measure.”
Mido’s philosophy combines aesthetics, authenticity, and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are distinguished by their durability. The brand shares these essential values with iconic and historic architectural places. Cutting-edge technical innovations, mechanical movements known for their excellence, and high quality materials are the three pillars on which the brand’s unique expertise rests.
For nearly a century, Mido has been a global benchmark in Swiss-made mechanical watches. Today, these watches are available in 2,500 official retailers in 50 countries and is part of the Swatch Group, the world leader in watchmaking.
Partnerships based on shared values
With the new Multifort Touchdown Special Edition, Swiss watchmaker Mido is reasserting its dedication to football. Its robust black PVD-treated steel case shelters it from any impacts and protects a magnificent black dial decorated with vertical Geneva stripes. The Multifort Touchdown Special Edition is available with two interchangeable straps: in Horween® leather with central white lacing in reference to the legendary football itself, or in black leather decorated with orange topstitching recalling the Mido colors. Both football fans and enthusiasts of fine Swiss watchmaking mechanisms will appreciate its latest-generation automatic movement. The Multifort Touchdown Special Edition is fitted with the Caliber 80, which gives it exceptional autonomy: up to 80 hours of power reserve. With its resolutely sporty character, the Multifort Touchdown Special Edition is a timepiece that is made to perform.
The partnership between Mido and the International Union of Architects (UIA) was signed on Wednesday, January 8, 2014 in Paris by Albert Dubler, President of the UIA and Franz Linder, President of Mido.
In the words of Franz Linder: “This partnership is fully and consistently in line with the strategy upheld by the brand since its creation. It underlines the credibility of Mido in the world of architecture and reasserts the essential values which have established the brand’s reputation: timeless design beyond fashion and passing trends, based on quality and technical innovation. The activities of the UIA will also enable Mido to strengthen its visibility and notoriety in the world of architecture on an international level.”
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Tourneau Fashion Centre at Pentagon City
1100 South Hayes Street
Arlington, VA 22202
703.414.8463
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Tourneau is an authorized Mido retailer with the widest assortment of fine watches and accessories. Whether you are looking for a specific Mido model or seeking information about current selections, Tourneau specialists are here to help.