MAKING US ALL SHINE
In 1888, in the heart of Switzerland, Carl Friedrich Bucherer began a watchmaking heritage that spans over 130 years. One of the few watchmakers still entirely owned and operated by its founding family, Carl F. Bucherer represents groundbreaking innovation, uncompromising luxury and visionary self-confidence.
From his workshop in Lucerne, Carl created masterpieces in miniature, working on the instinct that wristwatches would be the wave of our timekeeping future. From Baroque to Art Deco, incredible timepieces that pair contemporary style with incomparable accuracy have become the hallmark of the brand.
Today, in-house calibers and stunning design carry the storied history from the past to the present, and beyond.
MADE OF LUCERNE
The Manero collection represents virtuosity, exquisite craftsmanship and elevated taste. Specially designed in-house movements and perfect complications define engineering greatness. Own a timeless classic of commanding sophistication today.
Li Bingbing is a Chinese-born movie star whose popularity and success covers the globe. With wonderful performances in her native language and English, her talent is sought after in both Asia and Hollywood. Her cultured beauty and poise represent Carl F. Bucherer’s spirit of elegance, individuality and refinement.
Born of Chilean and Spanish heritage, having grown up in Zurich and been a member of Zurich’s and Milan’s professional soccer clubs, as well as the National Swiss team, award-winning player Ricardo Rodriguez has long been an admirer of Carl F. Bucherer. To him, the brand represents “absolute perfection” and “precision timing.”
The mysterious and charismatic Manta Ray is in danger due to over-fishing. Carl F. Bucherer has been working for years with The Manta Ray Trust (A UK Registered charity) to help ensure the survival of the fragile population. A special-edition watch was released in 2017 designed specifically for the trust, to be sold to benefit the Manta Ray cause.
OFFICIAL TIMEKEEPER OF THE SWISS NATIONAL SOCCER TEAMS
The Patravi ScubaTec SVG is an exclusive timepiece worn by the Swiss National Team for its reflection of athletic prowess and persistence. As the official watch brand for the team, Carl F. Bucherer designed the timepiece in homage to its national team members and one of the most beloved sports in the world.