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Working closely with selected partners both inside and outside the watch industry, Tourneau/Bucherer has created a truly one-of-a-kind lifestyle collection: BLUE. Always new. Always unexpected. And always exceptional.

Three new additions to Bucherer BLUE collection

These three new additions to Bucherer BLUE collection. The daring and innovative Bucherer BLUE. Introducing the Girard-Perregaux watch with the emblematic “Neo” shape of the Flying Bridges in glimmering blue tones. The H. Moser & Cie streamliner timepiece with a BLUE touch in industrial chic with an integrated steel bracelet and cushion-shaped case. The 50s single-seater race car watch whose motor is wound like a pull-back toy car by L'Epée.


In a world of relaxed luxury, there’s a place for the daring pioneers – a space for the innovative and the creative. Where you don’t aspire to a certain lifestyle, but inspire a new breed of existence. It’s where creators and curators bring the unexpected to life. Where they fulfill a burning desire to turn daring ideas into reality. Celebrating the extraordinary, inspiring us all to find the exceptional in our lives.


The Harley-Davidson Bucherer BLUE is a custom motorbike par excellence. Taking over 2,500 hours to produce, this unique motorcycle was developed by Bucherer in collaboration with the Swiss custom Harley-Davidson workshop Bündnerbike, combining custom bike design with the art of fine watchmaking. Never before has a manufacture watch been built into a motorcycle, as the watch from Carl F. Bucherer is integrated into a safe on the right-hand side of the tank.

  • free 2-day shipping
    Free 2-day Shipping
  • Up to 5-Year Warranty
    Up to 5-Year Warranty
  • Buy online, pick up in-store
    Buy online,
    pick up in-store