Blancpain is proud of its history dating back to 1735, making it the world's oldest watch brand. Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has constantly pushed the limits of watchmaking. At Blancpain, the expression "Innovation is our tradition" is a fundamental guiding principle. Thanks to our constant innovation and our complete control over the manufacturing process, Blancpain has absolute freedom of creation. In-house design and manufacturing of a significant part of the components and tools; manual assembly of each movement by a single watchmaker; fully handcrafted refined finishes, even down to the last detail: the strength of the Manufacture lies in our capacity to create timepieces that are at once innovative and respectful of the Swiss watchmaking tradition. This philosophy is reflected in each of our models and all of our collections, like our classic Villeret pieces, the emblematic Fifty Fathoms diving watches, the elegant Women models or the exceptional Métiers d'Art watches.
A prestigious watch is a marvelous mechanism. The skills required to create these watches are rare and demanding. With its watchmaking engineers, master watchmakers and artistic craftsmen, all located in the Vallée de Joux in Switzerland, Blancpain upholds the great traditions and expertise of haute horlogerie. Respect for this heritage and the traditional crafts influences everything that we undertake. But this does not mean that we are entrenched in the past. Quite the opposite: innovation is our tradition.
This governing principle guides us in the creation of new timepieces and allows us to introduce modern technology that is compatible with the conventional processes, to push back the frontiers of the watchmaker’s art still further. For example, Blancpain now equips nearly all its timepieces with balance springs made from silicon. The performance, amagnetic properties and precision of this material surpass those of the materials previously used. Similarly, technical advances were made possible by the use of titanium (for balance-wheels), special alloys (for mainsprings), Liquidmetal® (for certain markings and depth gauges of divers’ watches), ceramic (for cases) and precision technologies in the fabrication of wheels and pinions.
Exceptional Italian diver
French marine biologist and research diver
The Economist's annual summit where hundreds of government ministers, businesses, and environmentalists discuss how to achieve sustainable oceans
For more than 30 years, Blancpain has been cultivating special ties with the world's greatest award-winning chefs.
Blancpain played an essential role in the development of scuba diving with the creation of the Fifty Fathoms, the first modern diver’s watch in the world, launched in 1953. Professional and amateur divers immediately recognized both the genius of its conception and its exceptional characteristics and reliability.
Blancpain have established intimate connections with the world’s oceans and the communities dedicated to their preservation.
Tourneau is an authorized Blancpain retailer with the widest assortment of fine watches and accessories. Whether you are looking for a specific Blancpain model or seeking information about current selections, Tourneau specialists are here to help.