Founded in 1830 in Geneva Switzerland by brothers Louis-Victor and Célestin Baume, the Maison d’Horlogerie Baume & Mercier is the seventh oldest watch brand in the world, marking its 185th anniversary in 2015. Louis-Victor was a true visionary who intuitively sensed women’s interest in watchmaking, gifting his daughter Mélina a gold pocket-watch in 1869. Continuing tradition, Baume & Mercier is often purchased as a gift to mark a celebration or special moment and is still noted for its rich heritage and superior craftsmanship of men’s and women’s timepieces. Current men’s collections include: Clifton, Classima, Capeland, Hampton; women’s collections include Promesse, Linea, Classima, and Hampton.
Since Louis-Victor Baume gifted his daughter a gold pocket watch for her first communion in 1869, Baume & Mercier has specialized in celebrating those memorable moments. The company believes a gift to be a symbol that transcends material form, bonding people through celebration.
As a tribute to the 12 Hours of Sebring Challenge in 1963, Baume & Mercier released two limited edition Capeland Shelby® Cobra chronographs. 1,963 of each watch were produced, a quantity which commemorates the year of competition.
The black and yellow design was inspired by the sleek Cobra 289 racecar that led the Shelby® team to victory. With subtle horizontal racing stripes on the dial, and the Cobra logo as the seconds hand, no detail goes unappreciated.
The final details are in the strap. One style features a black alligator strap with a rubberized yellow lining, and the second, a sportier vulcanized rubber strap- the same material as the wheels of the racecar. The watches embody the sheer power and legendary performance of the Cobra 289.
Tourneau is an authorized Baume & Mercier retailer with the widest assortment of fine watches and accessories. Whether you are looking for a specific Baume & Mercier model or seeking information about current selections, Tourneau specialists are here to help.