The contemporary sports watch inspired by motor racing. TAG Heuer never rests on its laurels. In 1887, Edouard Heuer made history with the oscillating pinion. For the brand's 150th anniversary, we have given it new life and re-engineered it in-house, to create the Calibre 1887. In 1964, Jack Heuer himself designed the Carrera series, in honor of the 'Carrera Panamericana Mexico', history's most grueling automobile endurance race.